Greeting Cards app

The HP Cards app is an easy way to print greeting cards at home. Connect with friends and family by personalizing, printing and sending greeting cards without a trip to the store. It’s simple to use and print with your iPhone and iPad onto 4x6 or 5x7 photo paper.

I was the lead UI/UX designer on this project. Originally we wanted to take the code from the Snapfish cards app and modify it for our needs (print at home), but we quickly realized it would be easier to start over. The designs are therefore loosely based on the Snapfish app, but I focused on making the workflow much simpler. The biggest challenge was creating the greeting cards in SVG format so that the app could read them and stay at a small download size.